Continuing the celebration of the 30th Anniversary of the Air Jordan 3, Jordan Brand will be releasing a special edition Air Jordan 3 Seoul to commemorate the occasion. The shoe was created by Tinker Hatfield and Dan Sunwoo as a special project in Nike’s Innovation Kitchen. Featuring classic elements of the “White/Cement” Air Jordan 3, this special edition release infuses South Korean themes with the flag on the tongue, the blue and red ankle, and special Korean messaging on the inner tongues.
The Taegukgi (Korean flag) inspires the shoe’s overall color scheme, with the “taeguk” symbol expressed through the lining and collar’s blue and red and the white upper representing peace and purity (as it does on the flag). 서울 (Seoul) is featured on the left inner tongue, while the 1988 summer games motto 화합과 전진 (Harmony and Progress) is featured on the right inner tongue. The heel reads “Nike Air” in a clear nod to the original Air Jordan 3.